South Carolina Gamecocks women’s basketball standout Chloe Kitts has made history with a massive $15 million endorsement deal, further solidifying her status as one of the most marketable athletes in college sports. In a remarkable display of gratitude and commitment to the program that helped shape her career, Kitts has pledged $4 million of her earnings to the Gamecocks’ women’s basketball program.
The deal, which stands among the largest Name, Image, and Likeness (NIL) contracts in women’s college basketball, highlights Kitts’ growing influence both on and off the court. The sophomore forward has been instrumental in South Carolina’s dominance, showcasing her versatility and leadership under head coach Dawn Staley.
“I wouldn’t be where I am today without the Gamecocks program, Coach Staley, and my teammates,” Kitts said in a statement. “This is my way of giving back and ensuring future generations of players have even more opportunities to succeed.”
Her $4 million donation is expected to support facility upgrades, player development initiatives, and scholarships for incoming athletes. The move underscores the impact of NIL deals in women’s sports, allowing athletes like Kitts to leverage their success for financial gain while reinvesting in the programs that helped them grow.
Coach Staley praised Kitts’ generosity, calling it “a game-changer for our program.” With Kitts continuing to dominate on the court and making waves in the business world, South Carolina’s future looks brighter than ever.
