Griffin Colapinto, one of the most exciting young surfers on the global stage, has made waves both in and out of the water by becoming the first-ever surf ambassador for luxury automotive brand Lexus. This groundbreaking partnership represents a new era for professional surfing, where athletes are increasingly aligned with prestigious global brands, bringing surfing into the mainstream spotlight.
Colapinto, a native of San Clemente, California, has been a dominant force on the World Surf League (WSL) Championship Tour. His dynamic style, fearless approach, and consistent high performance have earned him a reputation as one of the sport’s rising stars. Now, as Lexus’ first surf ambassador, he is set to broaden his influence beyond competitive surfing, representing the fusion of surfing’s laid-back culture with the luxury and innovation that Lexus embodies.
“This partnership is a dream come true,” Colapinto said in a recent statement. “I’ve always admired Lexus for their commitment to excellence and innovation. To represent them on the global stage as their first surf ambassador is an incredible honor, and I’m excited to see where this collaboration takes us.”
For Lexus, the move marks a significant step in expanding their presence in lifestyle sports. By partnering with Colapinto, they are tapping into the surfing world’s vibrant community while reinforcing their brand’s values of performance and precision.
As Colapinto continues to dominate the waves, his partnership with Lexus promises to elevate both his career and the perception of surfing as a premier professional sport. This collaboration sets the stage for future integrations between the surfing world and luxury brands, further propelling the sport into the global spotlight.