Dale Earnhardt Jr. and Kevin Harvick have officially shaken up the motorsports world with an extraordinary new move that promises to reshape the future of the CARS Tour under the FOX Sports banner. The two NASCAR legends—now influential figures behind the scenes—have brokered a powerful and innovative agreement that’s set to elevate the CARS Tour beyond anything fans have seen before. With FOX Sports now playing a major role, the deal not only adds a polished broadcast platform but also injects a new level of visibility and investment into grassroots stock car racing.
This groundbreaking collaboration is more than just a business move—it’s a full-fledged mission to revive and amplify short-track racing across the country. Both Earnhardt and Harvick have expressed deep admiration for the roots of the sport and have committed to using their platform to uplift rising talent and connect a broader audience to the thrilling world of local racing. The duo’s shared vision aims to bring higher production value, more professional opportunities for young drivers, and nationwide exposure to the CARS Tour.
What’s coming next could change the game. Hints from the FOX team suggest that cutting-edge broadcast innovations and enhanced storytelling formats will be introduced, turning local races into compelling narratives that mirror NASCAR’s top-tier coverage. Earnhardt Jr. and Harvick are not just preserving the tradition of short-track racing—they’re transforming it for the modern era. For fans, this partnership means more access, better coverage, and a revived excitement around the sport’s future stars. The best part? This is just the beginning.
