The NASCAR world, Chase Elliott has officially inked a multi-million-dollar contract with 23XI Racing, aligning himself with the high-profile team co-owned by NBA legend Michael Jordan and NASCAR driver Denny Hamlin.
This move marks a significant shift in Elliott’s career trajectory, as he departs from Hendrick Motorsports — the organization that helped elevate him to superstardom and where he claimed the 2020 NASCAR Cup Series Championship.
Elliott’s decision to leave Hendrick has taken many fans and analysts by surprise, considering his long-standing relationship with the team and its owner, Rick Hendrick. However, sources close to the deal suggest that Elliott was seeking a new challenge and a leadership role in a fast-growing team like 23XI Racing. The organization, which has already seen success with drivers like Bubba Wallace and Tyler Reddick, now adds one of NASCAR’s most popular and marketable figures to its roster.
The deal is reportedly worth several million dollars and includes performance incentives, endorsements, and collaborative opportunities with Jordan Brand. Elliott is expected to bring not only his racing skill but also a massive fan base and marketing appeal, potentially opening the door for new sponsors and broader visibility for the team.
This blockbuster move signals 23XI Racing’s intention to become a dominant force in NASCAR’s future, and with Elliott now on board, the racing world will be watching closely to see how quickly this new alliance can deliver results on the track.
