Controversy has erupted following a surprising statement made by President Rick Hendrick, who recently declined to show public support for Pride Month on social media. The NASCAR figure’s decision has sparked intense backlash, particularly from the LGBTQ+ community, which responded swiftly and sharply. In a striking move, members of the community issued a direct and pointed five-word message to Hendrick: “You will hear from us.”
This brief but powerful statement reflects the deep frustration and disappointment felt by many LGBTQ+ individuals and allies, especially given the progress made in recent years toward broader inclusion in sports and society. Pride Month, traditionally observed each June, serves as a time to recognize and honor the LGBTQ+ community and their fight for equality. When influential public figures or institutions choose to remain silent or refuse to acknowledge it, it is often interpreted as a step backward in the movement for acceptance and visibility.
Hendrick’s refusal to post about Pride Month has become a flashpoint in the ongoing cultural conversation around inclusion in motorsports. While some of his supporters have defended his right to remain neutral or avoid making political statements, others argue that silence in moments of visibility can speak volumes—especially when it comes from someone with significant influence within the sport.
The backlash highlights a growing expectation for leaders in public positions to take clear stances on social issues. As the situation develops, many will be watching closely to see whether President Hendrick responds further, and how NASCAR as an organization navigates the storm surrounding his statement.
