The new Amazon Prime Video docuseries Earnhardt has officially become the No. 1 most-watched title in the U.S., captivating audiences with its in-depth portrayal of NASCAR legend Dale Earnhardt Sr. This four-part series, which premiered on May 25, 2025, offers an intimate look into the life and legacy of the seven-time NASCAR Cup Series champion, blending rare archival footage with personal interviews from family, friends, and racing contemporaries.
Produced by Oscar winners Ron Howard and Brian Grazer, Earnhardt delves into the complexities of Dale Sr.’s career and personal life, including his relationship with his son, Dale Earnhardt Jr. The series not only chronicles the elder Earnhardt’s storied racing achievements but also explores the familial dynamics that shaped his legacy.
The docuseries’ success coincides with Prime Video’s expanded role in NASCAR broadcasting, marking a significant shift as the platform begins streaming select NASCAR Cup Series races, starting with the Coca-Cola 600. This move signifies a new era for NASCAR, embracing digital streaming to reach broader audiences.
Fans and critics alike have praised Earnhardt for its compelling storytelling and emotional depth, highlighting its ability to resonate with both longtime NASCAR enthusiasts and newcomers to the sport. The series not only honors the memory of Dale Earnhardt Sr. but also cements his status as an enduring icon in American motorsports.
As Earnhardt continues to dominate viewership charts, it stands as a testament to the lasting impact of Dale Earnhardt Sr.’s legacy and the evolving landscape of sports entertainment in the streaming age.
