Dale Earnhardt Jr., one of NASCAR’s most beloved figures, is making headlines once again as he prepares for his new role in broadcasting by returning to the racetrack in a familiar fashion. Ahead of his highly anticipated 2025 debut as a commentator for Amazon Prime and TNT Sports during 10 NASCAR Cup Series races, including the Coca-Cola 600, Earnhardt Jr. is revisiting a cherished chapter of his racing career with the return of a legendary sponsor—Budweiser.
The partnership, once synonymous with Earnhardt Jr.’s No. 8 Chevrolet during the height of his popularity from 1999 to 2007, is being rekindled for a series of Late Model Stock Car events. Among these is the South Carolina 400 at Florence Motor Speedway, where fans will see the iconic red, white, and black Budweiser paint scheme once more. The nostalgia surrounding this revival has reignited excitement within the NASCAR community, with many fans eager to witness Earnhardt Jr. back in action under the banner of a brand that defined much of his early success.
Valued at a staggering $36 billion, Budweiser’s return to the track alongside Earnhardt Jr. is more than just a sponsorship—it’s a celebration of legacy. To further commemorate the reunion, Earnhardt Jr. is auctioning off signed Budweiser memorabilia from his original stint with the brand, with proceeds going to the Dale Jr. Foundation, his philanthropic venture focused on giving back to communities in need.
As he transitions from full-time racing to broadcasting, this move reinforces Earnhardt Jr.’s ongoing influence in the sport. Whether behind the wheel or the microphone, his presence continues to bridge NASCAR’s storied past with its promising future.
