Jeff Gordon has emphasized that the relationship between Hendrick Motorsports and NAPA Auto Parts goes far beyond a typical sponsorship—it’s a true and lasting partnership. Over the years, the two have developed a bond that extends well past the racetrack. Whether it’s designing high-performance race cars or forming successful business ventures, the connection between Hendrick and NAPA has become deeply rooted and mutually beneficial.
This weekend marks a major milestone as NAPA celebrates its 100th anniversary. And it’s not just about longevity—it’s about the legacy and impact the company has had in both the automotive and racing industries. The celebrations have been in the works for over a year, and the anticipation surrounding the event is at an all-time high. With meticulous planning and coordination, this milestone is being honored in a way that reflects the strength and integrity of the NAPA brand.
Hendrick Motorsports has played a central role in helping bring this celebration to life. Their partnership with NAPA isn’t just about putting a logo on a car; it involves collaborative efforts that span marketing, innovation, and strategic growth. Jeff Gordon, who is now a key executive at Hendrick, notes that the connection between the two companies is built on shared values—hard work, consistency, and a passion for excellence.
As the racing world gets ready to pay tribute to a century of NAPA’s success, this celebration stands as a reminder of how genuine partnerships can elevate brands and create long-lasting impact in the competitive world of motorsports.
