Get ready for an unforgettable experience as the highly anticipated 191 Collabs presented by Hennessy makes its grand debut! With an impressive sponsorship value of $5.78 million, this groundbreaking collaboration is set to make waves in the world of culture, sports, and entertainment. Titled “Standing on Grizzness,” the exclusive release is scheduled to drop on April 10th and will be available only at the iconic FedExForum.
This unique collaboration aims to celebrate not just the Memphis Grizzlies, but also the city’s culture, strength, and resilience. Backed by the premium brand Hennessy, the project blends fashion, music, and sports into a one-of-a-kind experience that fans won’t want to miss. The theme, “Standing on Grizzness,” symbolizes pride, power, and unity—key elements that define the spirit of the Memphis community and the Grizzlies organization.
As part of the launch, fans can expect exclusive merchandise, special appearances, and immersive activations at the FedExForum that honor both the team and the city’s cultural influence. With Hennessy’s reputation for supporting innovation and excellence, this $5.78 million partnership marks a significant milestone in brand collaborations tied to the NBA.
This isn’t just another drop—it’s a cultural moment, bringing together sports, lifestyle, and luxury in a bold new way. Whether you’re a die-hard Grizzlies fan or simply someone who appreciates powerful creative expression, “Standing on Grizzness” promises to deliver excitement, inspiration, and a lasting impact. Make sure you’re there on April 10th to witness this exclusive launch at FedExForum.
