South Carolina Gamecocks star guard MiLaysia Fulwiley has made waves once again, this time with a groundbreaking announcement that left head coach Dawn Staley visibly stunned. In a move that underscores her rising influence both on and off the court, Fulwiley revealed that she has signed a historic Name, Image, and Likeness (NIL) deal with Red Bull—making her the first college basketball player to partner with the global energy drink brand. The news quickly circulated across social media and sports media platforms, generating excitement and admiration from fans, players, and analysts alike.
This Red Bull partnership is just the latest in a string of high-profile moves by Fulwiley. Earlier in the year, she also inked a multi-year NIL deal with Curry Brand, the athletic line founded by NBA superstar Stephen Curry. These back-to-back deals highlight Fulwiley’s growing marketability and signal her status as one of the most electrifying young talents in college basketball today.
Coach Dawn Staley, known for her stoic and composed demeanor, was reportedly caught off guard by the announcement. Her reaction—speechless and visibly surprised—spoke volumes about the magnitude of Fulwiley’s achievement. While she eventually congratulated her young star, it was clear the moment marked a turning point not just for Fulwiley, but for the evolving landscape of collegiate athletics.
On the court, Fulwiley continues to shine, having earned accolades like SEC Tournament MVP and a spot on the SEC All-Freshman Team. Off the court, she’s becoming a trailblazer in athlete branding—solidifying her role as a game-changer in every sense.
