USC women’s basketball phenom JuJu Watkins has made history once again, becoming the first women’s college athlete to sign an exclusive, multiyear deal with Fanatics and Fanatics Collectibles. The partnership solidifies Watkins’ growing influence both on and off the court, as she continues to be one of the most marketable young stars in women’s basketball.
Fanatics, a global leader in licensed sports merchandise and collectibles, has been actively expanding its presence in the college sports space. This groundbreaking agreement will allow Watkins to have her own line of officially licensed memorabilia, apparel, and trading cards, giving fans the opportunity to own exclusive items tied to her rising career.
“I’m beyond excited to partner with Fanatics and Fanatics Collectibles,” Watkins said in a statement. “It’s a dream come true to connect with my fans through exclusive memorabilia and trading cards, and I can’t wait to share this journey with them.”
Since arriving at USC, Watkins has dominated on the court, quickly emerging as one of the top players in the nation. Her electrifying performances have drawn comparisons to some of the greats in women’s basketball, and her marketability continues to soar in the NIL (Name, Image, and Likeness) era.
Fanatics’ decision to sign Watkins is a testament to her immense talent and star power. With this deal, she joins an elite group of athletes who have secured major partnerships while still in college, setting the stage for a potentially lucrative professional career.
This move not only benefits Watkins but also marks a significant step forward for women’s college athletics, highlighting the increasing commercial value of women’s sports.
