Sports business expert Marty Conway joined Nestor Aparicio to analyze the financial state and future of the Baltimore Orioles under their new ownership, the Rubenstein group. Conway pointed out the challenges posed by declining revenue from regional sports networks (RSNs) and the growing reliance on direct-to-consumer streaming apps. This shift has left the Mid-Atlantic Sports Network (MASN), the Orioles’ primary broadcast partner, in a precarious position. To combat these changes, Conway emphasized the critical importance of sustained on-field success to maintain fan engagement and revenue growth.
Mid-market teams like the Orioles must carefully balance payroll with revenue streams, Conway explained, noting the need for strategic investment to stay competitive. Aparicio shared his frustration over low attendance at playoff games and urged for better fan accessibility and engagement efforts. Both agreed that increased investment in the team and innovative distribution methods, including streaming apps, would help broaden the team’s audience and revenue potential.
The conversation also highlighted the Orioles’ opportunity to leverage their recent on-field success to build a long-term fan base. They stressed the importance of making games more accessible and connecting with a wider audience through diverse distribution platforms. Conway noted that achieving financial stability would require not only managing payroll but also fostering consistent performance on the field to keep fans invested.
In a lighter moment, Aparicio teased upcoming events like the Maryland Crab Cake Tour and reminisced about personal traditions tied to the Orioles and local cuisine, showcasing his passion for both baseball and Baltimore culture.
