Xfinity, Comcast’s high-speed internet and telecommunications brand, is set to continue its influential role as the title sponsor of the Xfinity Series, NASCAR’s second-highest racing tier, into the 2025 season. The renewal solidifies a longstanding relationship between Xfinity and NASCAR, underscoring the brand’s commitment to motorsports and the value the partnership brings to both sides. Known for its competitive edge, the Xfinity Series is a proving ground for young talent aiming to make a mark before moving up to the NASCAR Cup Series.
The renewal comes at a time when the Xfinity Series has shown a surge in popularity, with rising viewership and a strong fan base invested in the races. Xfinity’s sponsorship since 2015 has allowed for greater innovation within the series, enhancing both the on-track experience and digital engagement. Over the years, Xfinity has leveraged this partnership to integrate fan-focused technology, from digital content to unique fan engagement opportunities, reinforcing NASCAR’s reach into the digital age.
Xfinity’s commitment to the series isn’t just limited to sponsorship. The brand also supports track facilities, drivers, and team owners with infrastructure enhancements that benefit the entire NASCAR community. With the new deal, fans can anticipate further developments in both broadcast coverage and interactive fan engagement, making the 2025 season an exciting prospect.
For NASCAR and Xfinity, this renewed alliance not only secures the series’ operational continuity but also amplifies the Xfinity Series’ role as a staple in American motorsports.
