According to Steve Greenberg of the Chicago Sun-Times, Wallace, the only Black driver in the Cup Series, addressed the resistance he faces from certain fans who are unwilling to see NASCAR’s audience grow and diversify.
Wallace explained his perspective on the different types of people when it comes to accepting change. “There are three types of people: those who will accept change, those who are undecided, and those who will never change,” he said. For Wallace, it’s not worth investing energy in trying to convince those who are firmly against change. Instead, he focuses on winning over those who are uncertain by showing them what positive results can come from embracing new ideas. He emphasized the importance of engaging with those who are open to change, encouraging them to join in as the sport evolves.
While Wallace acknowledged that some fans may never support NASCAR’s efforts to become more inclusive, he remains committed to the sport’s mission of broadening its appeal. “Unfortunately, many people dislike the changes we’re making to reach different demographics and make NASCAR more welcoming,” he said. “That’s their issue to deal with, but we’ll keep moving forward.”
Despite being named the “most hated” driver in a poll over the years, a label that may stem from his successful push to ban Confederate flags at races, Wallace remains undeterred. The block party, held at the DuSable Black History Museum and Education Center, was a step toward growing NASCAR’s audience. With a live performance by Lupe Fiasco, the event was a “huge success,” according to Wallace. He noted that it was just one example of how he and the sport are working to attract new fans and make NASCAR more inclusive.
