Dior has named British Formula 1 driver Lewis Hamilton as a brand ambassador and guest designer for a new men’s lifestyle capsule collection set to launch in October.
Collaborating with Dior designer Kim Jones, Hamilton has created a collection that blends streetwear and outdoor fashion with traditional Dior tweeds and African weaves, focusing on sustainability and craftsmanship.
The collection, inspired by skiing and snowboarding, includes items made from organic or recycled materials, as well as technical clothing by Japanese ski apparel maker Descente.
Hamilton expressed his inspiration from African fabrics, natural materials, and vibrant colors in designing the collection, hoping it resonates with people globally.