If Daniel Ricciardo’s Formula 1 career ends this season, he has secured a promising alternative path by signing a significant deal with a prominent Australian brand. The 35-year-old racer, whose future in F1 is currently uncertain, has expressed his desire to continue racing despite facing challenges in the 2024 season.
Nonetheless, Ricciardo’s passion for wine might lead him in a new direction. He has entered into an agreement to distribute his own line of DR3 Wines through Dan Murphy’s liquor superstores across Australia. To announce this partnership, Ricciardo released an entertaining video that captures his trademark humor and playful personality. In the video, he humorously takes over an entire Dan Murphy’s store, showcasing his ability to bring fun to any endeavor.
This deal provides Ricciardo with a solid fallback option should his racing career come to an end, allowing him to transition smoothly into the wine industry. His new venture with DR3 Wines aligns with his personal interests and offers him a platform to remain in the public eye, even if he’s no longer competing on the racetrack. The partnership with Dan Murphy’s ensures that Ricciardo’s wine brand will reach a wide audience, capitalizing on his popularity and reputation.
