In 2025, Gene Haas will introduce a new NASCAR Cup Series team, maintaining a single charter for the upcoming season. This new team, known as the Haas Factory Team, has revealed its manufacturer and sponsor preferences for their debut. Although the driver remains undisclosed, it is highly speculated that Cole Custer will take the position, especially since his father, Joe Custer, has been appointed as the team president.
Joe Custer discussed the 2025 plans with Bob Pockrass from FOX Sports, confirming that the team will continue its association with Ford, a logical choice given their existing partnership in the Xfinity Series. The primary sponsorship will come from Haas Tooling and Haas Automation, aligning with their existing support for Cole Custer in the Xfinity Series. Despite this, they are actively seeking additional sponsorship for their two Xfinity Series cars.
Cole Custer enjoys regular sponsorship from Haas, supplemented by occasional associate sponsors. In contrast, Riley Herbst is sponsored by Monster Energy. This situation raises questions about Herbst’s future, potentially hinting at his departure in 2025.
The absence of Stewart-Haas Racing in 2025 will indeed be notable, but the Haas Factory Team promises excitement. With a focus on optimizing their car, the team could compete for a playoff spot. Gene Haas stated that his continued presence in NASCAR is driven by the interests of his other businesses. Thus, he will persist as a single-car owner for the foreseeable future.
